Tuesday, July 20

Monday, July 19   |   Wednesday, July 21 

5:30am – 7:30am Early Morning Workout
8:00am – 9:00am Breakfast
9:00am – 10:00am General Session: Welcome and Keynote
Great franchise brands are built on the front lines with every customer interaction. The brands with clear differentiation, systematic operations, and consistent execution grow faster and outperform their peers. Learn the formula used by the most successful franchise concepts to stand out in a crowded market and close more sales. COVID disrupted the fitness industry. For Gold’s Gym, this is the time to refocus and double down on what makes you the best choice in the crowded fitness industry. This is a chance to reignite the brand, what it stands for and why a customer should choose Gold’s vs. all the other options out there. Gerry O’Brion’s BECAUSE framework of influence will show you how to attract your ideal customers and become the #1 choice in the crowded fitness industry. Gerry’s framework has been used across dozens of industries to clarify their message, drive referrals and close more sales. The presentation is a fun, thought-provoking dialogue that reveals the four critical questions you should be asking to stand out in the sea of sameness. It is packed with strategies and case studies from multiple industries that can be implemented immediately.
Speakers: Sebastian Schoepe, Gerry O’Brion
10:00am – 10:15am Break
10:15am – 11:00am Breakout: Domestic Owners Session
The National Advisory Council will update owners on the Council’s objectives and progress thus far in 2021. After a brief update, a question period will follow.
Speakers: Sebastian Schoepe, Jörg Fockenberg, Kevin Christie
10:15am – 11:00am Breakout: Company Awards
Annual awards ceremony and celebration for Company Owned Gyms
Speakers: Colin Thomas, Kristen Wheeler, Danny Waggoner
10:15am – 11:00am Breakout: Personal Training Psychology
How to build a wildly successful personal training program through the understanding of psychology. The most eye opening 45 minutes of your life! If you’re not generating $60k plus a month in personal training, this session is for you. John will share their exact blueprint as to how they do it. This session will include the following: 1) Psychology of human behavior and how to elicit an emotional buying response, 2) A systematic approach to achieve a predictable, successful outcome, and 3) The three verticals that must exist to achieve success in personal training today. Don’t miss this dynamic, interactive session that will arm you with the ability to take your personal training program to the highest level of excellence.
Speakers: John Ward
11:00am – 11:15am Break
11:15am – 11:45am Breakout: How to Create the Best Personal Training Member Experience and Gym Like a Pro
In this session you will learn about the path of a client, our processes and expectations of our trainers on delivering the desired experience for members via PT to retain our clients and want them coming back for more.
Speakers: Austin Johnson
11:30am – 1:00pm Lunch
1:00pm – 2:00pm General Session: Changes in the Gym Operations and the Results
This session will cover how company owned gyms have updated the member onboarding process to allow for a great guest/new member experience in our simplified business model, while maintaining solid member growth.
Speakers: Danny Waggoner, Colin Thomas
1:15pm – 2:15pm Vendor Town Hall
Vendors, please join us for the annual Vendor Town Hall session. Share your thoughts and provide valuable insight, suggestions and recommendations on how we can improve the Convention and the Global Vendor Program.
2:00pm – 2:30pm General Session: Bring the Convention Experience to Life in Your Gyms – FBC Best Practices & Resources
Equip yourself and team with the tools, resources and support needed to bring our ICONIC brand vision to life in your gyms! Hear the top best practices and success stories from across our Franchise community.
Speakers: Katie Scheffers, Billy Bridges, Nick Stamas
2:30pm – 3:00pm General Session: Gold’s Gym Learning & Development
Gold’s Compass is our online Learning Management System (LMS) now available to all Gold’s Gym Team Members worldwide. The system provides a robust, user-friendly platform for training, development, compliance-tracking, resource sharing, and educational content creation. Join Gold’s Director of Learning and Development as he shares the basics of the platform, best practices, and tips for making the most of this game-changing technology.
Speakers: Brandon Walker
3:00pm – 3:30pm Break
3:30pm – 4:00pm General Session: How the Story of #KingofMachines Makes Your Gym Greater
Gym80 International is a German strength training specialist developing, manufacturing and distributing outstanding strength training equipment since more than 40 years. Get inspired by the passion for strength training and German engineering as well as the unique training experience. A true success story of true strength training aficionados. Dive into the world of gym80 and get an understanding why there couldn’t be any better match-up than Gold’s Gym and Gym80. Select from more than 350 different machines and stations, the biggest strength training range in the world, and get your once-in-a-lifetime discount during the convention days.
Speakers: Simal Yilmaz, Tino Tsolakis, Carolin Kämpf
4:00pm – 4:30pm General Session: Nutrition and Licensing
Increasing profit margins has never been easier, with the help of Gold’s Gym – Merch: Refined production processes with emphasis on quality and design, Brand collaborations with e.g. Alpha Industries and CHIBA, Special Gym-Edition Merchandise, Provisions on online sales, Simple order process and marketing assistance. Come past our Showroom to see the first samples and profit from some great pre-sale deals when you place your first orders.
Gold‘s Gym Nutrition: A new portfolio for your incremental sales in 2022. A step further in the development of Gold’s Gym, Gold’s Gym Nutrition, status quo today, Nutrition your members will love you for: Your business opportunity 2022
Speakers: Stephen Pallmann, Harald Schnalke, Dean Stith
4:30pm – 5:00pm Closing: Recap Day 2
Speakers: Sebastian Schoepe, Jörg Fockenberg, Rainer Schaller
5:00pm – 6:30pm Core Cocktail Reception
Raise your glass at the Core Cocktail Reception where you can mingle with fellow franchisees, corporate Team Members and our valued vendor partners. Enjoy product demos, special contests, freebies and more!
7:30pm – 9:00pm Optional Event: BBQ by Rainer & Drinks.
Free Night for Vendors and Franchisees.